Insights

Let me paint you a picture that a lot of F&B entrepreneurs in Singapore will recognise immediately. It is 3pm on a Tuesday. The lunch crowd left an hour ago. The next wave of customers will not arrive until after 6pm. You are standing behind your counter looking at a half-empty shop, calculating in your head whether today's revenue will cover this week's staff wages. Your feet hurt. You have not taken a proper day off in three weeks. The menu you spent months perfecting is no

Thinking about owning your own F&B business in Singapore? You are not alone. Every year, thousands of Singaporeans consider making the leap from employee to business owner, and for many of them, a franchise is the most logical starting point. You get a proven system, an established brand, and a support structure that a completely independent startup simply cannot offer. But here is the honest truth: not all franchises are created equal. The wrong choice can cost you years of

If you have been watching the news lately, or simply paying for your lunch, you already know that Singapore is expensive. Kopi is pushing $2. A plate of chicken rice regularly clears $8. Mixed vegetable rice that used to cost $4 now costs $7 at some hawker centres. The cost-of-living conversation is everywhere, from family group chats to parliament. And yet, right in the middle of all of this, a $1 matcha soft serve cone is quietly building one of the most loyal customer base