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FAQ
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About BingXue in Singapore
BingXue is a globally recognised tea and ice cream brand originating from China, with over 4,500 outlets worldwide. Known for its signature $1 soft-serve ice cream, affordable beverages, and high-volume traffic model, BingXue launched in Singapore in 2024 and has since grown to over 11 outlets across the island — with more opening in 2026.
Costs & Fees
The estimated total startup investment for a BingXue Singapore franchise is SGD 100,000 to SGD 130,000. This covers the franchise licence fee, equipment, renovation, initial inventory, and training. The exact amount varies depending on location size and fit-out requirements.
Training & Support
NutriSmart Group provides end-to-end support across four key areas:
• Staff Training & SOP — comprehensive onboarding covering product preparation, customer service, and daily operations.
• Location Scouting Assistance — guidance on site selection, footfall assessment, and landlord negotiations.
• Marketing & Social Media Support — access to brand content, campaign assets, and social media guidance to drive awareness and footfall.
• Inventory & Supply Chain Management — streamlined ordering and fulfilment through NutriSmart Group's centralised supply system.
Returns & Profitability
Based on current outlet performance, franchisees can typically expect to recover their initial investment within 12 to 18 months. This is subject to location, foot traffic, and operational efficiency. NutriSmart Group will discuss outlet-level projections with serious applicants during the consultation process.
How to Apply
Message us at +65 8377 6828 and complete the enquiry form with your preferred location, budget range, and background. Our team will reach out within 3 business days to schedule a consultation.
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